Tips To Grow An Online Business Without Spending Money On Ads
What’s better than effective advertising for your business? How about advertising that is complete, and totally FREE-OF-CHARGE? Now that’s the kind of advertising I’m talking about! We’re about to show you a few tips to grow an online business!
Whether you’re a small business owner on a thin budge or a professional marketer in need of a little extra exposure for your brand, the feelings remain the same.
Honestly, everyone loves receiving traffic that they don’t have to pay money for.
Sounds pretty good, right?
Then you’re going to love the rest of this article…
Here are some tips you can use to grow your online business without wasting your money on advertising.
Partner-Up With Affiliates
In recent years, there’s been a very healthy interest growing in affiliate marketing.
This awareness is suggestive of another important factor in growing your business.
These days, there are more people, and more affiliates than ever before, looking for the chance to promote an award-winning brand!
The best part? Partnering with affiliates, in many cases, doesn’t cost a penny unless you convert.
This is what’s great about using ClickFunnels. Not only will you have the greatest sales funnels on the web, but you will literally have your own backend management tool to build your own affiliate program as well. Lucky for you, you can try ClickFunnels for FREE for 14 days.
When you seek out affiliate partners to build an alliance with, you’re establishing a vital relationship forged on your sales funnel traffic. In addition to being a kickass avenue for sales funnel growth, partnering with affiliates is results-oriented. Therefore, you don’t pay your affiliates unless they convert a sale.
ClickFunnel’s affiliate management system, called Backpack, lets you manage your affiliates and lets you in on their progress. Build trust and loyalty, not only by marketing a winning product but by never missing a payout by checking the payments section in your dashboard.
Tip: Be sure to evaluate your affiliates to guarantee that they’re the best fit for representing your brand. You don’t want to be allowing random individuals to promote your brand if they don’t know anything about it.
Appear On Podcasts
This next business-accelerating trick is also FREE-OF-CHARGE.
With high numbers of people throughout the world listening to podcasts every week, you can be certain that there’s an audience here.
For this to happen, all you need to do is reach out and connect with some podcasters. However, we recommend starting small because the podcasters who are already very large, likely won’t respond to your emails or messages. We personally recommend these guys – The Bullish Entrepreneur.
It really is that simple too! It doesn’t hurt to build a healthy relationship and establish more friends, especially expert guests.
Tip: When you reach out to your podcaster, make sure to make it as easy as possible on them. Let them know what you offer and even perhaps pitch an episode idea or two.
Facebook is well-known, and its ability to link millions of people together.
In addition, Facebook’s user base is very large, literally about 70% of people who have the internet use Facebook.
So let’s talk a little about Facebook Groups since they seem to be the most popular medium for growth on Facebook.
The thing about Facebook Groups is that they are aimed at and loaded with people who love a specific niche.
Do you love Major League Baseball?
There are literally dozens of groups for every single team.
How about luxury cars?
There are dozens of groups for those too!
There’s only one tried and true way of growing in these groups and that is to show up every day, interact, provide value, and repeat.
Tip: Don’t add content that feels “spammy”. Facebook Groups are more about community and authentic connections, even when the content relates to your brand.
Have you ever seen a professional baseball player wearing the latest model of Oakley sunglasses?
Well, in the modern era of the internet, you can capture take advantage of this tactic that many brands have been using for decades.
For every niche out there, there is an Instagrammer with thousands if not millions of followers.
Or a YouTube channel viewed by numerous amounts of people every single month.
These people can be considered as influencers and they are not much different than the celebrities of the past.
Even though those big celebrities aren’t going away, what this means is that you have a chance to offer your product to these new influencers and get it in front of lots and lots of eyes.
They get free swag, and you get free sharing and promotion.
Create an awesome landing page with ClickFunnels featuring your product where your influencers can sign up to become affiliates and send email promotions to your influencers. Choose from a number of templates available and add your own brand’s element into the design.
Tip: Remember that “reach” isn’t everything on social media. Many users buy likes and followers, so you’ll want to take some time to research your prospective influencers before reaching out.
Content marketing is still king, it really is.
And maybe you’ve even set up your own blog as part of your sales funnel, which is great if you did.
But there’s one more route that you can take to give your online business a jump, which is guest blogging.
It can take a lot of time, sometimes even years, to build a dedicated blog readership, guest blogging gives you the opportunity to reach n already existing audience quickly.
You’ll really love it too since you get to be the expert in your subject.
With 81% of online shoppers in the U.S. saying they trust the advice given on blogs, you have some really good potential here honestly.
Tip: Choose a subject to blog about that you’re most comfortable with so that you can add new insight and value to the community with your article.
Include Your Product And Sales Funnel In High Traffic Blog Posts
Have you ever noticed that some of the articles on your blog get more traffic than others?
Well, this is true of all blogs on the Internet. Some posts simply perform better, and it’s a fact of statistics that some would pull ahead in front of others.
And those posts are the best articles to modify to include your product and funnel.
Because the existing traffic acts as a beacon for your brand, all you need to do is use that interest for your funnel.
Consider where you can embed pieces of your funnel into these posts to channel that traffic right into your funnel.
Tip: Native advertising is one rising experiment in the marketing world. Take a tip from this strategy, and make sure that any products or funnel elements you include in your blog feel natural and seamless. This way, you’ll get better results and higher conversions.
Be Present In Comments On Social Media Of Well-Known Bloggers
Exactly like our influencers tip above, this one introduces your brand to key points on the web.
By gathering together a list of hot-shot bloggers in your niche, you’re actually creating a file of contact points for your funnel.
When you take the time to comment on their articles or social media, you expose your brand to their traffic.
This strategy is a persuasive way of drawing in growth for your funnel because you’re adding value to the community in an organic way.
Think of it like a soft sell and a light marketing touch.
But the basic idea remains the same: as people congregate around a well-known blogger, you bring your brand (and sales funnel) into the conversation.
With quality comments, people feel more engaged with your brand and more likely to both enter and stay in your funnel.
Tip: While you want to remain authentic in your comment, watch out for inserting your brand into controversial or negative conversations. Even though it can be done, even pros tread lightly in such circumstances.
Host A Live Chat On Facebook/Instagram/Twitter
This method could literally flood your online business with new traffic.
The thing is, you just have to GO FOR IT and DO IT!
I know that some people are hesitant about putting their face on camera, but if you want your business to survive, you have to have a wolf’s mentality.
Live chats have been becoming increasingly popular these days and you should be doing them sooner rather than later.
Both Facebook and Instagram are great for this because people live to watch live chats on both platforms.
Tip: When hosting a Twitter chat, design an image with the next chat’s questions. This makes your chat shareable and guarantees that everyone can keep up.
ClickFunnels Action Steps
You can grow your business astronomically without spending money by leveraging affiliates using ClickFunnels Backpack.
Setting Your Commission Plans and Affiliate Types
Step 1: Get a ClickFunnels account.
Step 2: Log in to your ClickFunnels account.
Step 3: From your ClickFunnels dashboard, click the “Backpack” icon to access your Backpack dashboard.
Step 4: Click “Commission Plans” and click the “+ Add Commission Plan” button.
Step 5: Set the name, currency, and status of your commission plan.
Step 6: Go to the “Affiliate Types” section and click on “+ Add Affiliate Type”.
Step 7: Set the name of the Affiliate Type.
Step 8: Go back to the Commission Plans section and click on the commission plan that you created earlier.
Step 9: Create affiliate schedules by clicking the “Add” button in the dashboard.
Step 10: Set whether you want the payout to be fixed or by percentage, the amount of the payout and months before payout.
Step 11: You can add more tiers and affiliate types by clicking the corresponding buttons.
Following the steps above, you can now add an affiliate program in your pages!